Extend Your Site Features With Wix App Market
The reason why I didn’t overly focus on the drag and drop interface above is exactly because of this – the Wix App Market. Rather than give you a few toys to extend partial features to you in the editor, wix website creator has an entire ecosystem of what it calls ‘Apps’.
These are like plugins you can use to perform specific tasks on your Wix site. For example – you need a blog section? Viola, just activate it, modify some settings and it’s there. If you’re wondering just how extensive these apps can be, I’d like to share some areas which they cover here;
- ChatAdding this app will let you live chat with customers on your site. This allows you to extend customer service and take things to a whole new level.
- ForumIf you’re more content oriented or want to open an avenue for your customers to discuss your products with you or other users, create an instant forum. No coding, no database, just click it.
- EventsFor the active companies who hold lots of events, the Wix Events app helps you create and showcase multiple events. It manages everything from ticketing to an RSVP system, so you can focus on your core business.
- eCommerceIf you have something to sell, get on Wix and you’ll be selling within the blink of an eye. All you need is the Online Store app which not only lets you sell via your site but can extend that on to other platforms like Amazon and Facebook!
Market Your Site Easily
SEO management is built-in
Where you content is the body of your website, SEO is its blood. These techniques are necessary if you want to be found anywhere on Google (or other search engines). SEO help you ‘sell’ your site to search engines, encouraging them to list you further up in search results.
By default, Wix helps you do this and all you’ll need to do is give it a little guidance. For example, let it know more about your site and what your focus is on, then it can do the heavy lifting for you. It does this by letting you fill in keyword tags and other metadata.
Once you help add these things to headers, photos and other elements on your page, Google scans them each time its robots pass through your site. The more detailed and accurate your metadata is, the better it will get ranked in searches.
Another aspect of SEO is the URL (address) format, which Google does consider as well for relevance. Wix lets you modify the URL of each page so that it best fits what you need Google to know.
I know that SEO is something that many people are a little afraid of and think is unlikely that automated SEO can do much, so don’t just take my word for it, check out their Wix SEO Wiz.
Create social media posts
Another marekting angle you can depend on with Wix is to go via social media. Wix gives you the tools that can help you create social media content. It’s similar to a basic photo editor and isn’t terrible extensive.
However, it is useful in a pinch, especially for someone who just wants to work in one single place and not have to rely on multiple programs and such just to maintain their website and social media. For those of you familiar with Canva, it’s similar.
All you need to do is basically choose an image and then modify text to go along with it so you can share something that’s quick, pretty (or quirky) depending on your site audience.