Overview: What is Shopify?

Shopify is a complete eCommerce platform that helps everyday people set up their own online store and sell products on multiple channels. From marketing and payments to inventory management and shipping – the platform handles everything you need to manage and grow an online store.

Who use Shopify?

Shopify website builder is used by all types of people – from local mom-and-pop shops to tech start ups and global multi-million dollar businesses. Some of the biggest brands on Shopify include Budweiser, Penguin Books, and Tesla Motors.

What can you sell on Shopify?

Overall you can sell most family-friendly products on Shopify. Paintings, antiques, handbags, cameras, pottery and ceramics, stamps, t-shirts, wine, furniture, toys, books, car parts, baby items, office supplies, and photo prints are some of the common products sold on Shopify stores.

There are a number of businesses prohibited from using the Shopify platform, including:

  • IP infringement, regulated or illegal products and services; such as gambling, pharmaceuticals, investment and credit services, virtual currency,  and adult content and services.
  • Video game or virtual world credits
  • Social media activities
  • Multilevel marketing and pyramid schemes
  • Event tickets

To find out more, read Shopify ToS Section B-5. Prohibited Business.

1- Selling products on multiple channels

Shopify encourages you to make use of other potential sales channels to increase sales. Here are some of the supported channels with easy integration of products :

  • Sell on Facebook – Sell your Shopify products on a Facebook page.
  • Sell on Amazon – Connect Shopify to Amazon Professional Seller.
  • Sell on Pinterest – Sell your products through pins directly.
  • Sell on Mobile Apps – Sell Shopify products on apps you develop.

2- Make more money with Shopify “Buy Button”

With this feature, you can embed any product and add a checkout on your site. It's a great tool to create a custom shopping experience for your visitors.

Using the “Buy Button”, you can easily monetize your website or blog with just a single click.

The Shopify “Buy Button” works similarly to “Buy Now” from PayPal. It will link back to Shopify when visitors click on the check-out from your website.

3- Supports over 100 payment processors worldwide

Shopify comes with inbuilt payment services like PayPal, Amazon Pay or Apple Pay. Your store will also be able to accept direct payments via credit cards using Shopify Payment, which makes the shopping process smoother for your customers.

Shopify integrates with over 100 different payment processors able to handle multiple currencies, making your customer payment process easier.

4- Excellent site performance

The majority of us won’t want to wait in lines (unless we have to) for more than 15 minutes when shopping. Similarly, 50% of customers or more are not likely to return to a website that loads slowly or kept them waiting at checkout.

I'm sure you don't want to lose out on 50% of your potential sales that's why having excellent site performance is important for an online store. I ran a few performance tests on a Shopify website and the results were great.

I created a Shopify store using their free plan for testing purpose. My test store scored an A+ in BitCatcha's server test results.

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Free: 10

Connect Domain: 8

Combo: 10

Unlimited: 9

VIP: 12

Shopify is the best ecommerce platform on the market today. It’s designed to help people build their own, scalable online store with hundreds of built-in features, and tons of apps.